Northam was asked to produce four half-hour shows on the Business of F1 for CNBC. The series would take us to Grands Prix around the world and even a hot lap with F1 Red Bull driver Max Verstaapen!

The Project

Our first hurdle was having our producers learn about F1! While a few of the team were F1 fans, our producers were not. However, we were aware of the business aspects affecting the industry and set out to create four shows that highlighted some of those areas, including Sponsorship, Sustainability, Innovation and tech, and Local Impact. Once approved, we worked with F1, the teams, and F1 partners to bring the stories to life.

The Result

Our participation in the project was exciting and helped the launch team pitch the project effectively, eventually gaining the funding and approval needed to launch the channel in South America. As former creative director for CNBC International, Dom enjoyed the experience and using his team’s skills to launch another successful television channel.

Disciplines

Writing, Television Production, Content Strategy.

Where to watch:

https://www.cnbc.com/inside-track-the-business-of-formula-1/