EY Social Media
Click images to watch example videos
We have worked closely with EY’s social media team over the years to create content for their various social channels. It’s always a (good) challenge to find a new way to connect and engage with EY’s clients by helping to support campaigns, events and themes that are important to business leaders around the world. Each project is completely different - depending on the message being delivered and the audience EY would like to engage with.
The Project
We have created social media assets for various EY initiatives, including FY results, International Women’s Day, Ripples, Pride, and events such as EY World Entrepreneur of the Year Awards and Innovation Realized.
With each project, we sit with EY to determine the audience, the key messages and the platforms where each asset will sit. Then the fun begins when we try to come up with an innovative way to tell the story and capture an audience within the first three seconds - before they scroll on to the next story.
The Result
We have been successful in pushing the envelope and having fun creating new ways to engage with EY’s core audience. An example is International Women’s Day. The short video was very different from the usual EY social media creative assets in the past and EY received almost 1.5 million views and 103k engagements.
Disciplines
Social Media, Animation, Film production, Writing