Standard Chartered Bank was looking to create a content campaign to highlight various SMEs in emerging markets. Reuters hired Northam as their production company to bring this to life and to try to tell the stories in a compelling way. The content the client was looking for was a combination of films, articles and infographics.

The Project

Our first challenge was to find the right business owners who fit the criteria. With our contacts and background in journalism, we were able to come up with a shortlist of incredible companies. Throughout the process we held various discussions with the interviewees to get a strong sense of the story before filming began in each location. We drew on our international production experience as well as our strong rolodex of local crew and fixers in order to create a truly global team.

The Result

We filmed SMEs in India, China, Singapore and Africa - each from a different sector and in a different stage of growth. From each interview, we produced three separate films, an article and an infographic to help tell their story. It was one of the most successful campaigns for Reuters in Asia and resulted in us signing up for the second phase of the project.

Disciplines

Film, Infographics, Content Strategy, Writing